• Articles published per month

• ROI per content type

• Web traffic from PR campaigns

• Number of clippings

• Media impressions & ROI from PR campaigns

• Leads & conversions from paid advertising

• Number of monthly blog visits

• Cost per acquisition (CPA) & cost per conversion (CPC)

• Number of leads/conversions from social media

• Managed audience size

• Engagement rate

• Social media mentions & ROI

• Traffic from organic search

• New leads from organic search

• Monthly new leads/prospects (MQL/SQL)

• Cost per lead generated

• Net promoter score

• Cost per conversion

• Retention/Attrition rate

• Monthly website traffic

• Traffic from organic search

• Returning vs. new visitors

• Visits per channel

• Click-through rate on web pages or PPC advertising

• Pages & Average time per visit

• Inbound links to website

• Rank increase of target keywords

• Page authority